"Smart Assistant"-Guide your customers to the right product!

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Higher conversion rates, growing revenues, reduction of dropouts and purchase returns - these are only a few of the benefits the “Smart Assistant”-solution provides for online shops.

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E-Commerce and online shopping have reached a stage of steady growth as more Internet users use the Internet to order goods or services online. With the growing complexity and the overwhelming amount of products available today, it is often difficult for buyers to make the right choice without expert advice at hand.
User reviews, help texts and filters can offer some support - but the most comprehensive and need-oriented solution is provided by the online product advisor “Smart Assistant”.

 

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Bike advisor at www.bikester.co.uk
Download the showcase		 Notebook advisor at www.medion.co.uk
 Mattress advisor at www.otto.de (german)
Download the showcase

The comprehensive, need-oiented product advisory of the "Smart Assistant"-solution
leads to higher conversion rates, increased sales,
as well as reduced dropout rates and  purchase returns.



 

Benefits of the "Smart Assistant"-solution

Benefits for online shoppers:

  • Confidence of choice through need-oriented advisory
  • Better overview and orientation within the range of products
  • Availability of meaningful explanations for product features to improve the understanding of products
  • Explanation of provided recommendations and alternatives for greater transparency during the selection process
  • Immediate ability to compare products

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The online product advisor at www.bikester.co.uk guides users through an interactive dialogue
and offers comprehensive information and details about the ideal product.




Benefits for our customers (Online-Shops, Manufacturers,…):

  • Greater customer loyalty and trust through online product advisory
  • Increase in total sales in the respective category
    by up to 20%
  • Increased conversion rate in each product category
    by up to 100% and 0.5 - 6% points
  • Reduction of purchase returns by up to 20% of the return rate in the particular product category
  • Competitive, time-independent (24/7) alternative to personal sales agents (call centers etc.)

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With the Smart Assistant solution, our customers attain higher conversion rates, procure additional revenues through the reduction of dropouts, and achieve a greater level of customer loyalty.


Applications Areas of "Smart Assistant"

The areas of application of the "Smart Assistant"-technology are very diverse, technically flexible and can be tailored to the individual requirements of each online store, website, etc.

During the design and setup of the solution for your shop, we pay close attention to your target group (tech-savvy vs. less tech-savvy users), the overall design of your shop and the individual characteristics of the product categories for which online product advisory should be offered - here too, we are very flexible and provide solutions for almost every area: from consumer electronics to sports equipment, from dishwashers to mattresses - we create suitable concepts that will guide your customers through the decision-making and buying process,  well-informed and competently advised.

The following examples illustrate possible application scenarios of "Smart Assistant".  We are also happy to provide you with individualized concepts according to your  actual settings and requirements:

"Smart Assistant" as interactive dialogue process

The interactive dialogue process is characterized by a particularly strong focus on the dialogue with the user, the provision of extensive information, as well as on an easy-to-use navigation.

We recommend using this version for complex product categories (e.g. mattresses, bicycles, etc.) and target groups that are less tech-savvy (e.g. customers of universal mail order).

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Product advisor for mattresses at  www.otto.de.
Download the showcase.

"Smart Assistant" as need-oriented product finder

The need-oriented product finder combines the need-oriented approach of the "Smart Assistant" technology with the most efficient usability to lead users to suitable results quickly.

We recommend using this version for technical products (e.g. sat navs, laptops, etc.) and heterogeneous target groups (e.g. specialized shops, manufacturer sites, market places), to support a wide range of possible use cases.

 

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SatNav advisor at www.billiger.de

"Smart Assistant" as combined solution

The combined-variant incorporates elements of the other two "Smart Assistant"-types. It features a dialogue-based, interactive part and allows users to detail their expectations with additional (more technical) criteria.

We recommend using this version for technical products (e.g. washing machines, televisions, etc.) and heterogeneous target groups (e.g. specialized shops, manufacturer sites, market places), to support a wide range of possible use cases.

 

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Washing machine advisor at www.neckermann.at